Apple appears to be revealing several AI projects. MM1, a family of multimodal models developed by Apple researchers, can understand and generate text and images simultaneously. According to the paper, its new methods have “superior abilities” and can improve reasoning and in-context learning for text and image responses.
Such a system might benefit future Apple goods including iPhones, Macs, and Siri, according to the statement. At its June developer conference, Apple is likely to introduce many new AI features.
Apple has apparently secured a contract with Google, suggesting its AI efforts are still lacking. Apple may license and build Google's Gemini AI engine, which includes chatbots and other AI tools, inside next iPhones and iOS 18,
Apple has been left out of the AI development and rollout conversation as other tech giants invest billions. Apple would join the AI weapons race with a Google alliance. Apple also spoke with OpenAI, the startup behind ChatGPT, the article added.
Google, Apple, and OpenAI declined comment. Tim Cook told investors in February that “incredible breakthrough potential for generative AI, which is why we’re currently investing significantly in this area.” But the corporation hasn't revealed its AI vision.
Apple apparently has been developing on-device generative AI and purchasing businesses like DarwinAI. An AI-focused Machine Learning Research division is also there. In an investors letter on Monday, CFRA Research VP and senior stock analyst Angelo Zino said the recent news “likely confirms that Apple’s internal efforts are well behind those of OpenAI and Gemini.”
implementing that a potential contract “shows that the company is serious about adding significant AI capabilities across iOS 18 this fall when its new iPhones launch.” Due to its heavy investment in keeping Google the default search engine on Apple's Safari browser, Google may be a good fit for the new AI alliance. Antitrust authorities are reviewing the two tech titans' search partnership.
Wedbush Securities analysts expressed optimism that the possible partnership would benefit both companies in a Monday investor note. Analysts stated, “This is a major win for Google to get onto the Apple ecosystem and have access to the golden installed base of Cupertino with clearly a major license fee attached.”
Apple would also have the basis and technology to expand AI-powered iOS features. Partnering may deliver Gemini to almost 2 billion Apple devices. Since Microsoft and OpenAI commercialized parts of their products, Wedbush said the transaction would be a big “validation moment” for Google's generative AI approach.
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