L.A. — Are you able to sense the Kenergy? Earlier this month, Ryan Gosling's performance at the Academy Awards of the power ballad "I'm Just Ken" from the film "Barbie" was the highlight of the event. It is still possible to feel the impact of his star-studded, Slash-soloing, "Gentlemen Prefer Blondes"-channeling concert, which was extremely popular.
Luminate, a business that specializes in data and analytics for the industry, discovered that the number of on-demand audio and video streams for "I'm Just Ken" in the United States exceeded three million streamers in the week after the Academy Awards. When compared to the previous week, when it received 600,000 streams, this represents a 422% increase.
The video content accounted for a significant amount of the increase, which went from 70,000 streams the week before to 1.8 million streams.
This increase was felt across the music of "Barbie," albeit in smaller amounts: the soundtrack to the full-length film, "Barbie The Album," saw a jump of 23%, from 19 million to 23 million, and the song "What Was I Made For?" by Billie Eilish and Finneas, which won an Academy Award, saw an increase of 19% across U.S. audio and video streams, going from 6.7 million to eight million.
Eilish, who is 22 years old, holds the record for being the youngest person to win two Academy Awards. Which is the second youngest? Finneas, her brother, with the age of 26.
In addition, the "I'm Just Ken" performance at the Academy Awards, which featured a stage full of "Kens" and Gosling serenading "Barbie" director Greta Gerwig and other individuals, received a significant amount of views on YouTube
The official channel of the Academy Awards received two million views, and the page of Atlantic Records, the major record label that released "Barbie The Album," received 8.6 million views.
This was also owing to the popularity of "Barbie" and "Oppenheimer," which contributed to an increase in the ratings for the Oscars themselves. It is projected that 19.5 million people watched the 96th Academy Awards ceremony on ABC. This represents a 4% increase from the previous year and represents the highest number of viewers garnered by the show in the past four years.
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